The world's best off-road gear. One gateway to North America.
We import, warehouse, and sell premium off-road and overland gear directly to North America's most discerning buyers — across the USA and Canada, with your margins and your brand intact. Tariffs, duties, logistics — that's our job, not your obstacle.
A market of buyers who demand the best
North America's overland and 4WD scene has exploded — and the buyers driving it are discerning. They research obsessively, they know which gear is genuinely proven, and they pay for quality. Across the USA and Canada, these are exactly the customers your brand was built for. The demand is real. The barrier isn't the product — it's the distance, the paperwork, and the cost of learning a foreign market from scratch. That's the gap Brigade Imports closes.
Tariffs?
Handled.
Shifting trade policy stops a lot of great overseas brands before they even start. It doesn't stop us. We handle duties, classifications, and changing rates as a matter of course — built into pricing and planned around, so your product keeps landing profitably.
You bring the gear. We'll handle the border.
The best gear on earth, in front of the buyers who want it
We cover the world. Wherever exceptional off-road engineering is built — proven on the harshest terrain anywhere — we bring it to North America and put it directly in front of the people hunting for it. Your gear doesn't need to be reinvented for the Rockies or a Newfoundland winter. It needs to get here, land compliant, and reach the right buyers. That's exactly what we do — for the discerning end of the market, where reputation and quality actually win.
We sell direct. Your margins stay intact.
Most importers dilute your profit and your brand by handing it down a long reseller chain. We lead with direct. Brigade Imports has direct market access through our own online sales channels, including our retail arm, Brigade Overland, which sells straight to customers across the USA and Canada — your margins intact, your brand presented exactly the way you intend.
We talk with North American off-roaders every single day. We know what mounts to a 79 Series versus a Tacoma, what the community is chasing, and what actually moves. Your brand isn't handed off and forgotten — we sell the dream directly to the people who want it.
One partner, the whole pipeline
Importation, customs & tariffs
HS classification, duties, tariff management, and USMCA/CUSMA handling so your product clears cleanly and lands profitably across the USA and Canada — from any country of origin.
Compliance
We navigate the regulatory side — DOT/NHTSA, Transport Canada, and CARB where relevant — so your gear lands legal and sellable across North America.
Warehousing & logistics
We hold your stock in North America and run the entire logistics chain — receiving, storage, and fast, reliable fulfilment. No more weeks-long ocean waits for the end customer.
Direct-to-customer sales
We sell your gear straight to North American buyers through our own online channels, including Brigade Overland — keeping your margins and your brand intact.
Marketing & localisation
We position, price, and promote your brand for discerning North American buyers — including any units, terminology, or fitment translation your market needs.
Brand representation
We stand behind your name at trade shows, events, and expos as your dedicated agent on the ground in North America.
From handshake to shelf in four waypoints
Intro & fit
A conversation to see if your range and our market line up. No pressure, no jargon — just an honest read.
Terms & territory
We agree on representation across North America and — where it makes sense — exclusivity.
We handle the hard part
Import, compliance, warehousing, and logistics — managed end to end, so you never have to learn a foreign market from the inside.
We sell direct & grow
Your gear goes straight to buyers across the USA and Canada through our own channels, with clear reporting back to you.
What you get
All of North America
Reach the USA and Canada without forming a North American company.
Your margins, intact
We lead with direct sales through our own channels, so your profit stays yours.
One point of contact
Import, compliance, warehousing, logistics, and sales — regardless of where you ship from.
The buyers who matter
Direct access to North America's most discerning off-roaders — the ones who pay for proven gear.
Straight answers
What about tariffs and trade uncertainty?
It's handled. Duties and tariffs are a routine part of what we manage — we classify correctly, factor costs into pricing, and adapt as policy changes. You'll never have to become an expert in North American trade law; that's what you have us for.
Do you sell through dealers?
We lead with direct-to-customer sales through our own channels, including Brigade Overland, across the USA and Canada — that's where your margins and your brand stay strongest. We can arrange dealer relationships where they genuinely add value, but we don't prioritise them, and we're very selective about who we partner with.
Where are the brands you represent based?
Everywhere. We cover the world — if the gear is proven and the fit is right, country of origin doesn't matter.
Do you take exclusivity?
Where it's the right fit for both sides, yes — we'll discuss territory and exclusivity during terms.
What product categories do you cover?
Anything in the 4WD, overland, touring, recovery, protection, storage, and suspension space. If you're unsure whether you fit, ask.
Who handles warranty and support?
We do. Brigade Imports acts as your in-country warranty agent across North America, handling customer requests and claims directly — with speed and accuracy, and in the customer's own timezone. We can stock spare parts, receive and process returns, and resolve the day-to-day so your team isn't fielding claims from the other side of the world. You stay in the loop; we handle the front line.
Are there minimums?
No minimum commitment — as long as your brand is a genuine fit for our market. What we will do is recommend a sensible entry point: which SKUs to lead with, the right opening inventory level, and pricing we advise on based on our knowledge of the North American market. You get a considered starting plan rather than a number you have to hit.
Let's get your gear into North America
Tell us about your brand and what you make, wherever in the world you make it. We'll come back with an honest read on the opportunity across the USA and Canada.